How to Throw the ULTIMATE BLOGGERS Lounge

#BKDFWNHE #UltimateBloggersLounge #SilkElements


Hey beautiful people!

Over the weekend I had the privilege to attend an amazing Bloggers Lounge  with Bella Kinks DFW Natural Hair Expo sponsored by Silk Elements and the experience was life changing. I won’t go too deep but just meeting other bloggers new and not so new gave me a new perspective on the blogging world.

You are probably wondering what a Bloggers Lounge is!! I was right there with you. I had no idea, I didn’t know what to expect. I pictured people with their laptops blogging. But to my surprise, it was a party, a networking event that  was building community. It not only benefited the bloggers but the brand as well.

What is a Bloggers Lounge?

A group of influencers that come together for a specific event, cause, or business to network and share about the brand.

Why have a Bloggers Lounge?

Remember, these dope people are influencers. They have a following of people that trust their opinion. If you get a group of people to come to your event and their focus is to share with their social media about you, that will help spread your brand. If you haven’t read Why Businesses Should Work With Bloggers, you should!

The Bella Kinks Natural Hair Expo took place over the weekend, it was a 2 day event. There were vendors, speakers and more. A great way they nailed the marketing aspect was by inviting bloggers to come partake in great food, conversation, music and LOTS OF PICTURES. This became a photoshoot and rightfully so. All these beautifully dope women stayed slaying the night away. What happens when people take pics? They want to show the world. That is what happened! Now, the hashtag to the event is being spread by major influencers.

Now let’s talk about the brand or business that you want to promote and be sure to have your HASHTAG that everyone should be using in all of their posts for the event.

How to Throw the Ultimate Bloggers Lounge:

Step 1. Have a dope product or brand that you are excited about. It can be BRAND new or old as dirt but you have to be excited about it and it has to relatable to the bloggers. You cannot get a blogger that writes about cars to show up and expect them to promote beauty products. You want to make sure that they are in the industry and that their following is the market you are targeting.

Step 2. Make it exclusive. There was an application process and bloggers were chosen. You can do it however you would like, maybe you are looking for bloggers with the most followers but something Julian from Bella Kinks said, was that sometimes bloggers with 100,000 followers do not have a lot of engagement and that sometimes bloggers with 1,000 have more engagement with followers so numbers are cool but it is all about that ROI.

Step 3. Have them promoting BEFORE the event even happens. Give them guidelines, they are pretty much now working for you! As a blogger promoting this event, I had to post twice before the event to my social media… That helps with getting people to the event.

14717207_650008502218_8024138913725694189_n

Step 4. The Set Up, it has to be photo op ready! Make sure there are plenty of spots to take amazing photos, especially if it is the beauty and fashion industry. Make sure you have great decor and your brand and hashtag around so that people can easily tag it in their posts.

Step 5. Have great eats! People love to eat, it makes the event less stuffy and more engaging. The event was catered and they had an amazing spread.

Step 6. Have a program, not too structured but make sure you are hitting key things that make for great photo and video ops.

Step 7. Have some amazing hosts! Get people to really turn the place up. People that are outgoing and approachable!

Step 8. Give the gift of SWAG. Silk Elements, the sponsor for the event was super generous and provided each blogger with a HEAVY bag of amazing hair products. We will be using these products, and in our posts we will always give a shoutout. I personally have done a periscope and put it on my snapchat so far.

A photo posted by Marrica Evans (@flauntyourfro) on

Step 9. Recap the night! Silk Elements hosted a Twitter Party to recap the night. They had us invite our followers to join in. There were questions asked and lots of sharing of pictures and videos.

Bloggers Lounge

 

Well if you are a business and want more info on how to host and get connected with bloggers, let me know. Email me at info@bougieblackblogger.com

Be sure to share! Happy Planning,

Peace and Blessings,
CicelyRenee

 

Photos from the event. To see more check out #BKDFWNHE

dsc_0247 dsc_0245

dsc_0240

 

dsc_0239

 

Bloggers Lounge

 

dsc_0236

 

dsc_0235

 
dsc_0233

 

dsc_0232

 
Bloggers Lounge

Share This:

Related Posts

  • close up photo of white and pink plants

    40, No Kids, & Unwed, Seriously, How Can You Keep Hope?

    Navigating life at 40, without kids, and unmarried?!?!? How do I keep hope? It’s definitely a journey filled with uncertainties, but amidst it all, I find hope in God’s unwavering love. Let’s discuss the struggles, the prayers, and the victories along the way. I’ll be sharing my own vulnerabilities and offering tips on how to…

    Read More

  • My Deep Dive Praying The Verses Method + Printable

    In the hustle and bustle of our daily lives, it’s easy to overlook the importance of engaging deeply with scripture. Many of us may skim through verses, seeking inspiration but missing out on the profound impact they can have on our lives. However, there is a method that not only encourages a deeper understanding of…

    Read More

  • Jennifer Patterson, She Is Me Friday Feature

    It is time to celebrate!!! Many people fly under the radar and of course, you have those that are the radar lol! But I want to celebrate people who are serving God in their everyday lives! The She Is Me Friday feature is all about honoring women who Sit At His Feet. These women aren’t…

    Read More

  • Fatherless, Embracing Your Role as a Daughter of God

    It was a challenge embracing my role as a daughter of God because I grew up in a fatherless home. Tiphany Montgomery said something like, I had to learn my role as a daughter of God before being able to embrace the other roles that God was calling me to be. When she said that,…

    Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

CicelyRenee

God First! Faith-Based Lifestyle Blog. I have the Creative Wellness Project Ministry focused on Bible Study through creative activities. Located in Lewisville, TX and virtually!

Subscribe and follow

Popular Post

Subscribe To My Newsletter

Freebies, encouragement, and more!

God’s Promises